India’s AI Media Monitoring Revolution: All About the NTM App

Table of Contents

1. Introduction

2. What is NTM?

3. Who is NTM For?

4. Key Features of NTM

5. How NTM is Changing Media Monitoring

6. Benefits for PR and Communication Professionals

7. How NTM Stands Out from Traditional Tools

8. Pricing and Launch Offers

9. Early Industry Reactions

10. Why NTM Matters for Indian Brands

11. Final Thoughts

1. Introduction

In May 2025, India witnessed a major leap in media intelligence with the launch of News That Matters (NTM), an AI-powered, mobile-first media monitoring app. Developed by the creators of Bluebytes, NTM promises to make news tracking smarter, faster, and more affordable for everyone in the communication and PR industry. This blog explores what makes NTM a game changer for Indian brands, agencies, and professionals.

2. What is NTM?

NTM stands for “News That Matters.” It is a next-generation media monitoring app that uses artificial intelligence to track news stories in real time from over 4,000 trusted Indian sources. Unlike older tools that deliver delayed updates, NTM brings news alerts to your mobile every 15 minutes, ensuring you never miss a critical mention about your brand, client, or industry.

3. Who is NTM For?

NTM is designed for:

• PR professionals and agencies who need to monitor brand mentions and crises

• Corporate communication teams managing reputation

• Journalists tracking industry trends and competitors

• Marketers and advertisers measuring campaign impact

• Business leaders and newsmakers wanting real-time insights

Its user-friendly, mobile-first design means anyone can use it-no technical skills required.

4. Key Features of NTM

• Real-Time Alerts: Get notified of news mentions every 15 minutes, not hours or days later.

• Unlimited Keyword Tracking: Track as many keywords, brands, or topics as you want.

• Contextual Summaries: AI-generated summaries help you quickly understand the news without reading every article.

• Mobile-First Experience: Designed for smartphones, so you can monitor news on the go.

• Affordable Pricing: Costs a fraction of traditional media monitoring services.

• Freemium Model: Start free, pay only for advanced features like expanded keyword tracking and deeper summaries.

5. How NTM is Changing Media Monitoring

For years, media monitoring in India has been slow, expensive, and stuck in the past. PR agencies often pay 7%–10% of client fees just for tracking news, and many tools rely on static dashboards or delayed email clippings. NTM changes this by:

• Delivering instant updates, so teams can respond to crises or wins in real time.

• Making media monitoring accessible to smaller agencies and startups, not just big brands.

• Using AI to cut through the noise and deliver only the news that matters most.

6. Benefits for PR and Communication Professionals

• Faster Response: With real-time alerts, teams can react instantly to both threats and opportunities.

• Cost Savings: NTM is 100 times more cost-efficient than many legacy tools, helping agencies and brands save big.

• Better Insights: AI-powered summaries and unlimited tracking mean you get more value and deeper understanding.

• Empowerment: PR and comms teams can now manage reputation proactively, not just reactively.

7. How NTM Stands Out from Traditional Tools

NTM is not just a repackaged old tool-it’s built from scratch for today’s fast-moving, mobile world.

8. Pricing and Launch Offers

NTM follows a freemium model:

• Free Tier: Basic keyword tracking and summaries.

• Premium Tiers: More keywords, deeper summaries, and advanced features.

Launch Offer: Download before July 1, 2025, and get the highest subscription tier free until that date. This is a great chance for early adopters to try the full power of NTM at zero cost.

9. Early Industry Reactions

The launch of NTM has received strong praise from industry leaders:

“NTM is not just a tool – it’s a shift in mindset. News is the currency of reputation management, yet often overlooked. NTM leverages the latest technologies to deliver a service that’s 100 times more cost-efficient than current alternatives.”

• Deepak Rai, NTM Team

“NTM transforms how we operate. Whether it’s a client crisis or campaign win, our teams can now respond instantly – and significantly cut costs in the process.”

• Jaideep Shergill, Pitchfork Partners

“NTM reflects the evolution of communication – not only for PR professionals but for marketers and brand custodians too.”

• Ashish Bhasin, The Bhasin Consulting Group

“It’s not a traditional vendor tool repackaged for mobile – it’s a new-age platform built for today’s comms needs. I haven’t seen this level of innovation from the global PR tech space, especially not out of India.”

• David Nobel, Bluewater (London)

10. Why NTM Matters for Indian Brands

 

• Level Playing Field: Now, even small brands and agencies can access world-class media monitoring without breaking the bank.

• Speed and Agility: In today’s fast-paced media landscape, being the first to know is a huge advantage.

• Reputation Management: With NTM, Indian brands can protect and build their reputation more effectively.

• Innovation from India: NTM is a homegrown solution, showing that Indian tech can lead in global PR and communications innovation.

11. Final Thoughts

NTM is more than just another app-it’s a sign that Indian innovation is solving real problems for real professionals. By combining AI, real-time updates, and a mobile-first approach, NTM is set to disrupt the media monitoring industry and empower a new generation of communicators.

If you work in PR, communications, marketing, or branding, now is the perfect time to try NTM. With its launch offer, you get premium features free until July 1, 2025. Don’t miss out on this opportunity to make your media monitoring smarter, faster, and more affordable.